Lifestyle
Building a Chai Brand: Lessons from India’s New Wave of Tea Entrepreneurs
In a country where chai is more than just a drink—it’s an emotion, a ritual, and a social glue—it’s no surprise that chai startups are brewing something big. Over the past decade, India has seen a wave of tea entrepreneurs turning a humble roadside beverage into a polished, scalable business model. From premium tea lounges […]
Lifestyle
Chai Across India: Regional Variations You’ve Never Heard Of
In India, chai isn’t just a beverage—it’s a cultural ritual, a conversation starter, and for many, an essential part of daily life. While “chai” often brings to mind a spicy, milky brew known as masala chai, India’s tea culture is as diverse as its languages, landscapes, and traditions. From the Himalayan foothills to the coastal […]
